Get 4X More Out of Your Next Direct Mailing Campaign
Supercharge your direct mail with SmartMail! Check out this video:
Call us at 1-816-994-5620 for more details!
SmartMail Integration is basically your average, every day direct mailing, but ON STEROIDS! We’ve packed four features into one all-inclusive package (unlike regular direct mail, which only operates with one feature). Now, for the first time, you can send direct mail with mail tracking, automatic retargeting, online and social media follow-up ads, and phone call tracking.
With SmartMail Integration, you get the best of omnichannel marketing:
effective time-tested direct mail marketing, and the latest cutting edge digital marketing technology.
For just pennies a piece, you get:
- Automatic integration with the Google Advertising Network and Facebook
- Precise phone call tracking and recording to improve your campaigns
- Detailed reporting on exactly when your mail piece hits mailboxes
SmartMail is a seamlessly integrated system that maximizes your marketing impact. Here’s how it all fits together:
Step 1: Send!
Direct mail pieces are mailed to your targeted recipients. This tried-and-true marketing method delivers your perfectly crafted message right into your prospects’ mailboxes.
Step 2: Track!
Using our cutting edge barcode technology system, we track your mailing throughout the entire sending process. Log in anytime to see exactly when your mail pieces will deliver, so you can plan for the huge increase in business.
Step 3: Follow them!
We partnered with Google and Facebook to turn your engaged leads into sales! Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if your prospects don’t respond on your website the first time, you stay in front of them until they do. No leads left behind.
Step 4: Track Phone Calls!
We track each call generated from your direct mailing. We use a unique phone number to track your results and assess the performance of each of your strategies. We record your sales calls so you can monitor the quality of your entire sales funnel.
“My favorite (part about SmartMail) is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” —Jeff Eyler
“I have been using SmartMail Integration and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn’t want to leave a message!” —John, Avalon School & Music Center
“We love SmartMail because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!” —Gentle Dentistry of Lancaster
Frequently Asked Questions
Direct mail already works great for me. Why do I need SmartMail Integration?
If direct mail is already working well for you, that is all the more reason to upgrade! The other three facets that are included in SmartMail were specifically chosen because they enhance the return on investment from regular direct mail campaigns.
If direct mail hasn’t worked for me in the past, will SmartMail Integration make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent—success! Call tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, mail tracking and online Google and Facebook follow-up ads help boost the ROI.
Can I turn my current direct mail campaign into a SmartMail campaign?
Absolutely! Just let us know you want to and we’ll do the rest!
Actual Results from a SmartMail Client
SmartMail Integration is incredibly affordable. It will cost you just pennies per mail piece. Because we customize each campaign to your specific needs, we need to chat with you first to give you a custom quote tailored to your business. The call will be quick, easy, and FREE! Call 1-816-994-5620 to speak with a campaign manager today!
Give us a call today for the best price on your campaign!
Or, fill out the contact form below for any questions. We are here to help!